ROLE: UX & UI design and illustrations. COMPANY: Funding Circle
FC Investors
For a fast-growing company, research on investors is esential. When I joined the company, Investor personas had just been created. I´ve developed then Task Models (which become very handy when working on the Marketing Investor Landing), office posters with a brief presentation of them.
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The Investor Marketing landing was done later. I conducted the first meetings where we discuded what each of our personas where looking (task models below). This way, the Marketing team was able to focus their copy into our main personas. Following the content-first meeting, I developed wireframes and later the final designs, including the illustrations and icon designs.
The result was a story anwering our personas questions.
What´s Funding Circle? Can I invest here?
How high are the rates? Can I trust them?
How does it work?
